The Blue and Gold Label

The blue and gold colour
combination that today is inextricably linked with the brand was already used by
the second generation of the Mühlens family in 1839, and the “blue-gold” label that is still in use today was first put into circulation by Ferdinand Mülhens in 1881.

The shape of the bottle makes storage and use of the contents easier and makes it possible to attach larger labels such as those still used today. The Mülhens Company adopted this invention in 1822, but added a rounded neck piece – the “crop” between the shoulder of the bottle and the opening. This allowed the product, with its high alcohol content, to expand if necessary in the event that it was accidentally placed in a warm environment. The blue and gold label encircles the bottle completely, providing protection from light as well as a large design surface.